APA Citation

Ries, A., & Ries, L. (2005). The origin of brands: How product evolution creates endless possibilities for new brands. New York: Collins.

Chicago Style Citation

Ries, Al., and Laura Ries. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. New York: Collins, 2005.

MLA Citation

Ries, Al., and Laura Ries. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. New York: Collins, 2005.

Warning: These citations may not always be 100% accurate.