Becoming a public relations writer : a writing process workbook for the profession /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge/Taylor and Francis Group,
2007.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip0719/2007021602.html |
Table of Contents:
- Writing and what it means to you
- Effective writing
- Persuasive communication
- The writing process
- News and the public relations writer
- News releases
- Working with the media
- Broadcast media
- Organizational features
- Advocacy and opinion
- Fliers, brochures, and web sites
- Newsletters and corporate reports
- Direct mail appeals
- Public relations advertising
- Speeches and interviews
- Information kits
- Writing for news conferences.