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| LEADER |
01295nam a2200229 a 4500 |
| 001 |
1479020 |
| 005 |
20171111233537.0 |
| 008 |
090618s2007 nyu b 001 0 eng |
| 020 |
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|a 9780805863017
|q pbk.
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| 040 |
|
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|a DLC
|
| 050 |
0 |
0 |
|a HM1221
|b .S768 2007
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| 100 |
1 |
|
|a Smith, Ronald D.,
|d 1948-
|
| 245 |
1 |
0 |
|a Becoming a public relations writer :
|b a writing process workbook for the profession /
|c by Ronald D. Smith.
|
| 250 |
|
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|a 3rd ed.
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| 260 |
|
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|a New York :
|b Routledge/Taylor and Francis Group,
|c 2007.
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| 300 |
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|a p. cm.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Writing and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures, and web sites -- Newsletters and corporate reports -- Direct mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.
|
| 650 |
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0 |
|a Public relations.
|
| 650 |
|
0 |
|a Public relations
|x Authorship.
|
| 856 |
4 |
1 |
|a Public relations.
|u http://www.loc.gov/catdir/toc/ecip0719/2007021602.html
|
| 952 |
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|a CY-LiCUT
|b 5a01a6266c5ad14ac1e79726
|c 945l
|d 998a
|e -
|t 1
|x m
|z Books
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