Description: Global marketing management /

Main Author:	Kotabe, Masaaki.
Other Authors:	Helsen, Kristiaan.
Format:	Book
Language:	English
Published:	[New York] : Wiley, c2004.
Edition:	3rd ed.
Subjects:	Export marketing > Management. International business enterprises > Management.

Physical Description:	xii, 694 p. : ill. ; 29 cm.
ISBN:	0471230626