APA Citation

Kotabe, M., & Helsen, K. (2004). Global marketing management (3rd ed.). [New York]: Wiley.

Chicago Style Citation

Kotabe, Masaaki., and Kristiaan Helsen. Global Marketing Management. 3rd ed. [New York]: Wiley, 2004.

MLA Citation

Kotabe, Masaaki., and Kristiaan Helsen. Global Marketing Management. 3rd ed. [New York]: Wiley, 2004.

Warning: These citations may not always be 100% accurate.