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02915nam a2200229 a 4500 |
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20171111231459.0 |
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090224s2004 gr r 000 | eng d |
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|a 0521835712
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040 |
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|a GR-AtPPV
|b gre
|e AACR2
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082 |
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|2 22η
|a 658.049
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245 |
1 |
4 |
|a The INSEAD-Wharton Alliance on globalizing :
|b strategies for building successful global businesses /
|c edited by Hubert Gatignon and John R. Kimberly with Robert E. Gunther
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246 |
1 |
3 |
|a Strategies for building successful global businesses
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260 |
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|a Cambridge, England:
|b Cambridge University Press,
|c 2004
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300 |
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|a xxii, 451 σ. :
|b εικ. ;
|c 24 εκ.
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504 |
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|a Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο
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505 |
0 |
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|a Globalization and its challenges / Hubert Gatignon and John R. Kimberly -- The changing international corporate governance landscape / Mauro F. Guillen and Mary A. O'Sullivan -- Corporate governance and leadership in a globalizing equity market / Michael Useem -- Leadership in a global organization : a cross-cultural perspective / Mansour Javidan, Gθunter K. Stahl, and Robert J. House -- The globalization of business education / Arnoud De Meyer, Patrick T. Harker, and Gabriel Hawawini -- Globalization through acquisitions and alliances : an evolutionary perspective / Harbir Singh and Maurizio Zollo -- Developing new products and services for the global market / Reinhard Angelmar -- Managing brands in global markets / George S. Day and David J. Reibstein -- Global marketing of new products / Hubert Gatignon and Christophe Van den Bulte -- Global equity capital markets for emerging growth firms : patterns, drivers, and implications for the globalizing entrepreneur / Raphael Amit and Christoph Zott -- Cross-border valuation : the international cost of equity capital / Gordon M. Bodnar, Bernard Dumas, and Richard Marston -- Managing risk in global supply chains / Paul R. Kleindorfer and Luk N. Van Wassenhove -- Global recombination : cross-border technology and innovation management / Philip Anderson and Lori Rosenkopf -- From corporate social responsibility to global citizenship / Eric W. Orts -- Colliding forces : domestic politics and the global economy / Ethan B. Kapstein and Stephen J. Kobrin -- Global implications of information and communication technologies (ICT) / Arnoud De Meyer -- Globalization and its many faces : the case of the health sector / Lawton R. Burns, Thomas D'Aunno, and John R. Kimberly -- Conclusion : The continuing process of globalizing / Hubert T. Gatignon and John R. Kimberly.
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650 |
1 |
0 |
|a Στρατηγικές συμμαχίες (Επιχειρήσεις)
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650 |
1 |
0 |
|a Πολυεθνικές εταιρείες
|x Διοίκηση και οργάνωση
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700 |
1 |
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|a Gunther, Robert E.,
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710 |
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|a Cambridge University Press
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952 |
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|a GR-AtPPV
|b 59cccad36c5ad1344608fc78
|c 998a
|d 945l
|e 658.049 INS
|t 1
|x m
|z Books
|