Tested advertising methods/

Main Author: Caples, John
Corporate Author: Prentice-Hall, inc.
Other Authors: Ogilvy, David,
Format: Book
Language:English
Published: Paramus, N.J.: Prentice-Hall, c1997
Edition:5th ed.
Subjects:
Physical Description:xxvi, 278 σ. : εικ. ; 23 εκ.
Bibliography:Περιέχει ευρετήριο
ISBN:0130957011