Description: Services marketing :

Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson : Prentice Hall, c2004.
Edition:	6th ed.
Subjects:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.

Physical Description:	xx, 648 p. : ill. ; 29 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0132056763