Dictionary of marketing terms/

Main Author: Imber, Jane
Other Authors: Toffler, Betsy-Ann
Format: Book
Language:English
Published: Hauppauge, N.Y.: Barronʹs, c2008
Edition:4η έκδ.
Series:Barronʹs educational series
Subjects:
Table of Contents:
  • Preface
  • Preface to the fourth edition
  • How to use this book effectively
  • Terms
  • Appendix
  • Abbreviations and acronyms