|
|
|
|
| LEADER |
00924nam a2200265 a 4500 |
| 001 |
947004 |
| 005 |
20171111231418.0 |
| 008 |
080909s2008 gr gr 000 0 eng d |
| 020 |
|
|
|a 9780071274623
|
| 040 |
|
|
|a Gr-KaHUA
|b gre
|e AACR2
|
| 041 |
0 |
|
|a eng
|
| 082 |
|
0 |
|2 22
|a 658.827
|
| 100 |
1 |
|
|a Duncan, Thomas R.
|
| 245 |
1 |
0 |
|a Principles of advertising & IMC/
|c Tom Duncan, Ph.D.
|
| 246 |
1 |
3 |
|a Principles of advertising and IMC
|
| 250 |
|
|
|a 2η έκδ.
|
| 260 |
|
|
|a Chicago, IL:
|b McGraw-Hill,
|c 2008
|
| 300 |
|
|
|a xxvii, 774 σ. :
|b εικ. ;
|c 29 εκ.
|
| 500 |
|
|
|a Στο εξώφυλλο: McGraw-Hill International edition
|
| 504 |
|
|
|a Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο
|
| 650 |
1 |
0 |
|a Advertising
|
| 650 |
1 |
7 |
|a Διαφήμιση
|
| 650 |
1 |
0 |
|a Marketing
|
| 650 |
1 |
7 |
|a Μάρκετινγκ
|
| 952 |
|
|
|a GR-KaHUA
|b 59cca59b6c5ad134460321d7
|c 998a
|d 945l
|e 658.827 DUN
|t 1
|x m
|z Books
|
