Holdings: Global marketing and advertising :understanding cultural paradoxes /

Main Author:	Mooij, Marieke K. de 1943-
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif : Sage Publications , c1998 .
Subjects:	Advertising > Cross-cultural studies Consumer behavior > Cross-cultural studies Target marketing > Cross-cultural studies

Βιβλιοθήκη	Ταξιθετικός αριθμός	Αριθμός Αντιτύπων	Πληροφορίες	Κατάσταση
ΤΕΙ Αθήνας	-	1	Προβολή	OPAC