The market research toolbox :a concise guide for beginners /

Main Author: McQuarrie, Edward F.
Format: Book
Language:English
Published: Thousand Oaks, Calif : Sage Publications , c1996 .
Subjects:
Physical Description:xviii, 154 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0803958560
0803958579