Effective management for marketing 1998-99 /
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann ,
1998 .
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| Item Description: | On t.p.: Published on behalf of the Chartered Institute of Marketing. |
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| Physical Description: | vi, 309 p. : ill. ; 30 cm. |
| Bibliography: | Includes index. |
| ISBN: | 0750640324 |