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|2 21
|a 658.8
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| 100 |
1 |
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|a Fifield, Paul
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| 245 |
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|a Strategic marketing management 1997-98 :planning and control, analysis and decision /
|c Paul Fifield and Colin Gilligan
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| 260 |
|
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|a Oxford :
|b Butterworth-Heinemann ,
|c 1997 .
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| 300 |
|
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|a xvi, 368 p. :
|b ill. ;
|c 30 cm.
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| 500 |
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|a "... written for students studying for the Strategic Marketing Management module in the CIM Diploma" --Back cover.
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| 500 |
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|a Includes index.
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| 500 |
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|a Published on behalf of The Chartered Institute of Marketing-- Title page.
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| 505 |
1 |
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|a 1. Introduction to planning and control : the management process
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| 505 |
1 |
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|a 2. Assessing corporate capability
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| 505 |
1 |
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|a 3. Environmental analysis
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| 505 |
1 |
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|a 4. Market segmentation, targeting and positioning
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| 505 |
1 |
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|a 5. Formulating the marketing strategy
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| 505 |
1 |
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|a 6. Managing the marketing mix
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| 505 |
1 |
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|a 7. Strategic evaluation and appraisal
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| 505 |
1 |
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|a 8. Strategic implementation and control
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| 505 |
1 |
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|a 9. The mini case study --10. The major case study .
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| 650 |
1 |
0 |
|a Marketing
|x Case studies
|
| 650 |
1 |
0 |
|a Marketing
|x Decision making
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| 650 |
1 |
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Gilligan, Colin
|
| 710 |
2 |
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|a Chartered Institute of Marketing
|
| 952 |
|
|
|a GR-AtTEI
|b 59cc826b6c5ad13446fddf9c
|c 998a
|d 945l
|e -
|t 1
|x m
|z Books
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