Cover Image

Marketing planning for services /

Main Author: McDonald, Malcolm
Other Authors: Payne, Adrian
Format: Book
Language:English
Published: Oxford, OX ; Butterworth-Heinemann , 1996 .
Boston :
Subjects:
Service industries > Marketing
Service industries > Planning
Item Description:Includes index.
Physical Description:x, 364 p. : ill. ; 25 cm.
ISBN:0750630221

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