Marketing in the not-for-profit sector /

Main Author: Kinnell, Margaret
Corporate Author: Institute of Marketing
Other Authors: MacDougall, Jennifer
Format: Book
Language:English
Published: Oxford ; Butterworth-Heinemann , 1997 .
Boston :
Subjects:
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245 1 0 |a Marketing in the not-for-profit sector /  |c Margaret Kinnell and Jennifer MacDougall 
260 |a Oxford ; 
260 |a Boston :  |b Butterworth-Heinemann ,  |c 1997 . 
300 |a vii, 242 p. ;  |c 24 cm. 
500 |a "Published on behalf of the Institute of Marketing." . 
504 |a Includes bibliographical references (p. 233-236) and index. 
650 1 0 |a Nonprofit organizations  |x Marketing 
700 1 |a MacDougall, Jennifer 
710 2 |a Institute of Marketing 
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