Description: Marketing :the encyclopedic dictionary /

Main Author:	Mercer, David
Format:	Book
Language:	English
Published:	Malden, Mass : Blackwell , 1998 .
Subjects:	Marketing > Dictionaries Marketing > Encyclopedias

Physical Description:	p. cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0631191070 0631211268