Marketing research essentials /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western College Pub. ,
c1998 .
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxii, 462, [26] p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0538876697 |