Description: Dictionary of marketing and advertising /

Main Author:	Rosenberg, Jerry Martin
Format:	Book
Language:	English
Published:	New York : J. Wiley , c1995 .
Subjects:	Advertising > Dictionaries Marketing > Dictionaries

Physical Description:	xii, 371 p. ; 24 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0471025038 047102502X