The strategy and tactics of pricing :A guide to profitable decision making

Main Author: Nagle, Thomas T. (Author)
Other Authors: Holden, Reed K.
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall International , 1995 .
Edition:2nd ed.
Subjects:
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100 1 |4 aut  |a Nagle, Thomas T. 
245 1 4 |a The strategy and tactics of pricing :A guide to profitable decision making 
250 |a 2nd ed. 
260 |a Englewood Cliffs, NJ :  |b Prentice-Hall International ,  |c 1995 . 
300 |a ix, 409 p. :  |b fig. ;  |c 23 cm. 
504 |a Indexes 
650 1 0 |a Marketing  |x Decision making 
650 1 0 |a Pricing 
650 1 0 |a Μάρκετινγκ  |x Αποφάσεις, Λήψη των 
700 1 |a Holden, Reed K. 
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