Services marketing: people, technology, strategy/
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2004
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| Edition: | 4η έκδ. |
| Subjects: |
| Physical Description: | xviii, 717 σ. : εικ., σχ., πίν. ; 24 εκ. |
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| Bibliography: | Περιέχει βιβλιογραφικές αναφορές και ευρετήριο. Includes bibliographical references and index. |
| ISBN: | 0131268465 |