Qualitative market research : principle and practice ; edited by Gill Ereaut, Mike Imms, Martin Callingham
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks:
Sage,
c2002
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| Subjects: |
Table of Contents:
- v.1. An introduction to qualitative market research.
- v.2. Interviewing groups and individuals in qualitative market research.
- v.3. Methods beyond interviewing in qualitative research.
- v.4. Analysis and interpretation in qualitative market research.
- v.5. Developing brands with qualitative market research.
- v.6. Developing advertising with qualitative market research.
- v.7. Delivering results in qualitative market research.