Marketing communications for local nonprofit organizations :targets and tools /

Other Authors: Henley, Teri Kline, Self, Donald R., Wymer, Walter W.
Format: Book
Language:English
Published: New York : Best Business Books , c2001 .
Subjects:
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020 |a 0789017024  |z (alk. paper) 
020 |a 0789017032  |z (pbk. : alk. paper) 
050 1 4 |a HF5415  |b .M2936 2001 
082 0 |2 21  |a 658.8/001/4 
245 0 0 |a Marketing communications for local nonprofit organizations :targets and tools /  |c Donald R. Self, Walter W. Wymer, Jr., Teri Kline Henley, editors 
260 |a New York :  |b Best Business Books ,  |c c2001 . 
300 |a 265 p. :  |b ill. ;  |c 23 cm. 
500 |a "Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, numbers 1//2 2001." . 
504 |a Includes bibliographical references and index. 
650 1 0 |a Communication in marketing 
650 1 0 |a Nonprofit organizations  |x Marketing 
700 1 |a Henley, Teri Kline 
700 1 |a Self, Donald R. 
700 1 |a Wymer, Walter W. 
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