Mobile media and applications, from concept to cash successful service creation and launch /
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, England:
Wiley,
c2006
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| Online Access: | http://login.proxy.eap.gr/login?url=http://dx.doi.org/10.1002/9780470028469 |
Table of Contents:
- Fundamentals of the industries
- Understanding the customer
- Creating a winning service offering
- Designing services
- Managing the customer experience
- Mobile devices : leading the way
- Service environment
- Deployment of services
- Commercial launch experiences