Advertising, management, and society : a business point of view /
| Corporate Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
McGraw-Hill,
c1974
|
| Subjects: |
| Item Description: | "A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley" "Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers" |
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| Physical Description: | xx, 386 σ. : εικ. ; 24 εκ. |
| Bibliography: | Βιβλιογραφία: σ. 371-377 |
| ISBN: | 0070465282 0070465274 |