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00759nam a2200205 a 4500 |
| 001 |
705165 |
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20171111231044.0 |
| 008 |
090831s2008 njua b 001 0 eng d |
| 020 |
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|a 9780132382090
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| 082 |
0 |
4 |
|2 22
|a 659.1
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| 100 |
1 |
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|a Clow, Kenneth E.
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| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications /
|c Kenneth E. Clow, Donald Baack
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Upper Saddle River, N.J. :
|b Pearson Prentice Hall,
|c c2007
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| 300 |
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|a xxiii, 515 p. :
|b col. ill. ;
|c 28 cm
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| 500 |
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|a "Pearson international ed."--Cover
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Communication in marketing
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| 700 |
1 |
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|a Baack, Donald
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| 952 |
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|a GR-ThIHU
|b 59cc211d6c5ad13446f89c2a
|c 998a
|d 945l
|e 659.1 CLO
|t 2
|x m
|z Books
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