|
|
|
|
| LEADER |
00802nam a2200217 a 4500 |
| 001 |
705043 |
| 005 |
20171111231044.0 |
| 008 |
090828s2002 si a b 001 0 eng d |
| 020 |
|
|
|a 9780470820674
|
| 082 |
0 |
4 |
|2 22
|a 658.8342
|
| 100 |
1 |
|
|a Wertime, Kent
|
| 245 |
1 |
0 |
|a Building brands & believers :
|b how to connect with consumers using archetypes /
|c Kent Wertime
|
| 246 |
1 |
4 |
|a Building brands and believers
|
| 260 |
|
|
|a Singapore ;
|b Wiley,
|c c2002
|a Hoboken, NJ :
|
| 300 |
|
|
|a xvi, 267 p. :
|b ill. ;
|c 24 cm
|
| 504 |
|
|
|a Includes bibliographical references (p. 255-258) and index
|
| 650 |
|
0 |
|a Brand choice
|
| 650 |
|
0 |
|a Marketing
|x Psychological aspects
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Archetype (Psychology)
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc21196c5ad13446f89ba8
|c 998a
|d 945l
|e 658.8342 WER
|t 1
|x m
|z Books
|
