Marketing research : an integrated approach /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Prentice Hall/Financial Times,
2006
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273694748 |