Integrated marketing communications /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall Fiancial Times,
2004
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Previous ed.: 2001 |
|---|---|
| Physical Description: | xxii, 761 p., [16] p. of plates : ill. (some col.), 1 col. map, ports. (some col.) ; 25cm. + 1 CD-ROM |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273676454 |