Strategic integrated marketing communication : theory and practice /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; London :
Butterworth-Heinemann,
c2008
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| Subjects: |
| Physical Description: | xiii, 308 p. : col. ill. ; 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750679800 |