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01630nam a2200241 a 4500 |
| 001 |
696050 |
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20171111230502.0 |
| 008 |
140813s2011 enka b 001 0 eng d |
| 020 |
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|a 9781409418900
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| 082 |
0 |
4 |
|2 23
|a 658.575
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| 100 |
1 |
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|a Bevolo, Marco
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| 245 |
1 |
0 |
|a Premium by design :
|b how to understand, design and market high end products /
|c Marco Bevolo, Alex Gofman, Howard Moskowitz
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| 260 |
|
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|a Farnham ;
|b Gower ;
|c c2011
|a Burlington, VT :
|b Ashgate,
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| 300 |
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|a xxvi, 294 p. :
|b ill. ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule 1: it is all about the "beef" (dimension: authenticity and value) -- Rule 2: it is all about the design and experience -- Rule 3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule 4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule 5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind
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| 650 |
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0 |
|a Luxury goods industry
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| 650 |
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0 |
|a Luxuries
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| 650 |
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0 |
|a New products
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| 650 |
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0 |
|a Product design
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| 700 |
1 |
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|a Gofman, Alex
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| 700 |
1 |
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|a Moskowitz, Howard R.
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| 952 |
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|a GR-ThIHU
|b 59cc20136c5ad13446f87511
|c 998a
|d 945l
|e 658.575 BEV
|t 1
|x m
|z Books
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