Packaging the brand : the relationship between packaging design and brand identity : required reading range course reader /

Main Author: Ambrose, Gavin
Other Authors: Harris, Paul,
Format: Book
Language:English
Published: Lausanne ; Worthing : AVA Academia, 2011
Subjects:
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245 1 0 |a Packaging the brand :   |b the relationship between packaging design and brand identity : required reading range course reader /   |c Gavin Ambrose and Paul Harris 
260 |a Lausanne ;   |b AVA Academia,   |c 2011  |a Worthing :  
300 |a 203 p. :   |b col. ill. ;   |c 30 cm. 
500 |a Includes glossary 
504 |a Includes bibliographical references and index 
650 0 |a Packaging   |x Design 
650 0 |a Brand name products   |x Marketing 
700 1 |a Harris, Paul,  
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