Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley,
c2011
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxxii, 256 p. : ill. ; 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470529912 |