Marketing for entrepreneurs : concepts and applications for new ventures /
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2010.
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| Subjects: |
Table of Contents:
- Marketing in an entrepreneurial context
- Finding and evaluating the right marketing opportunity
- Using marketing research to ensure entrepreneurial success
- Understanding customers and competitors
- Segmentation, targeting, and positioning
- Developing new products and services
- Building and sustaining the entrepreneurial brand
- Entrepreneurial pricing
- Entrepreneurial channel development and supply chain management
- Entrepreneurial promotion : doing more with less!
- The entrepreneurial marketing plan.