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01483nam a2200217 a 4500 |
| 001 |
680468 |
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20171111230449.0 |
| 008 |
090921s2010 nyua b 001 0 eng d |
| 020 |
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|a 9780071267816
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| 082 |
0 |
0 |
|2 22
|a 658.8342
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| 100 |
1 |
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|a Peter, J. Paul
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| 245 |
1 |
0 |
|a Consumer behavior & marketing strategy /
|c J. Paul Peter, Jerry C. Olson.
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| 246 |
3 |
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|a Consumer behavior and marketing strategy.
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| 250 |
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|a 9th ed.
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| 260 |
|
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|a Boston :
|b McGraw-Hill,
|c 2010
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| 300 |
|
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|a xix, 554 p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references (p. 491-520) and indexes.
|
| 505 |
0 |
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|a Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 700 |
1 |
|
|a Olson, Jerry C.
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| 952 |
|
|
|a GR-ThIHU
|b 59cc1ea66c5ad13446f831a3
|c 998a
|d 945l
|e 658.8342 PET
|t 1
|x m
|z Books
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