Advertising 2.0 : social media marketing in a Web 2.0 world /
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| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
2008
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| Subjects: |
Table of Contents:
- Advertising online : engaging consumers with Web 2.0
- Socialcentricity and the emergence of social-media marketing
- Friendvertising : advertising and brand building with social networks
- Advertising in the imagination : social virtual networks and the "vlobalization" of brands
- From moments to minutes : advertising with social play
- Influence the influencers : building brands with social news media
- Citizen advertising : consumer-told brand folklore
- In my opinion : the social influence of consumer product reviews
- Social fiction : branding with alternate reality games
- Ads in play : immersing brands in and around social games
- Social media impact : balancing metrics and insight for advertising success