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01248nam a2200193 a 4500 |
| 001 |
678350 |
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20171111230447.0 |
| 008 |
070724s2008 cauab b 001 0 eng d |
| 020 |
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|a 9781412946872
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| 082 |
0 |
4 |
|2 22
|a 338.47910688
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| 100 |
1 |
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|a Hudson, Simon
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| 245 |
1 |
0 |
|a Tourism and hospitality marketing :
|b a global perspective /
|c Simon Hudson
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| 260 |
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|a Los Angeles ;
|b SAGE,
|c 2008
|a London :
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| 300 |
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|a xv, 467 p. :
|b ill., maps ;
|c 24 cm
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing.
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| 650 |
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0 |
|a Tourism
|x Marketing.
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| 650 |
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0 |
|a Hospitality industry
|x Marketing.
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| 952 |
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|a GR-ThIHU
|b 59cc1e736c5ad13446f827cc
|c 998a
|d 945l
|e 338.47910688 HUD
|t 1
|x m
|z Books
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