The satisfied customer : winners and losers in the battle for buyer preference /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2007
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| Subjects: |
| Physical Description: | viii, 247 p. : ill. ; 25 cm |
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| Bibliography: | Includes bibliographical references (p. [231]-237) and index |
| ISBN: | 9780230604063 |