Advertising progress : American business and the rise of consumer marketing /
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| Format: | Book |
| Published: |
Baltimore:
The Johns Hopkins University Press,
c1998
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| Series: | Studies in industry and society
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| Subjects: |
| Physical Description: | xiv, 479 p. ; 23 cm. |
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| Bibliography: | Includes index. |
| ISBN: | 0801866456 |