Marketing research /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill ,
c1997 .
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xii, 437 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. Περιλαμβάνει βιβλιογραφίες και ευρετήριο |
| ISBN: | 0077091752 |