International marketing /

Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A.
Format: Book
Language:English
Published: [Mason, Ohio?] : South-Western Cengage Learning, c2013.
Edition:10th ed., International ed.
Subjects:
Physical Description:xxxv, 677 p. : ill., maps ; 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781133588399 (pbk. : International edition)