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| LEADER |
01428nam a2200193 a 4500 |
| 001 |
557816 |
| 005 |
20171111230022.0 |
| 008 |
040601s2009 enka b 001 0 eng d |
| 020 |
|
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|a 9781403900685 (pbk.)
|
| 040 |
|
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|a UKM
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| 050 |
1 |
4 |
|a HF1416
|b .O52 2009
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| 100 |
1 |
4 |
|a Omar, Ogenyi
|
| 245 |
1 |
4 |
|a International marketing /
|c Ogenyi Omar.
|
| 260 |
1 |
4 |
|a Houndmills, Basingstoke, Hampshire :
|b Palgrave Macmillan,
|c c2009.
|
| 300 |
1 |
4 |
|a xxvi, 518 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references and index.
|
| 505 |
1 |
4 |
|a Introduction to international marketing -- The international marketing environment -- The international marketing information and research process -- International competitive marketing strategies -- Market selection decisions and entry strategies -- Management of exporting and importing -- International marketing operations and planning -- Product and brand decisions for international marketing -- Service strategies for international marketing -- International channels of distribution and logistics management -- Pricing decisions in international markets -- Integrated international marketing communications -- International business-to-business marketing -- Retail internationalization and marketing -- The Internet and international marketing -- Ethics and international marketing.
|
| 650 |
1 |
4 |
|a Export marketing.
|
| 952 |
|
|
|a GrThPMO
|b 59b01a3e6c5ad17d7e5aeb86
|c 952a
|d 9528
|e HF1416.O52 2009
|t 7
|x m
|z Books
|
