The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives /
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| Format: | Book |
| Language: | English |
| Published: |
London :
Financial Times Prentice-Hall,
2000.
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| Item Description: | Originally published as: Marketing plans with a winning edge. London: Pitman, 1996. Includes index. |
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| Physical Description: | x, 262 p. : ill. ; 25 cm. |
| ISBN: | 0273649329 |