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00850nam a2200205 a 4500 |
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556309 |
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20171111230020.0 |
| 008 |
091113s2010 sz a b 000 0 eng d |
| 020 |
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|a 9782940373727 (pbk.)
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| 040 |
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|a AU@
|b eng
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| 050 |
1 |
4 |
|a HF5415.13
|b .R87 2010
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| 100 |
1 |
4 |
|a Russell, Edward
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| 245 |
1 |
4 |
|a The fundamentals of marketing /
|c Edward Russell.
|
| 260 |
1 |
4 |
|a Lausanne, Switzerland :
|b AVA Academia,
|c c2010.
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| 300 |
1 |
4 |
|a 191 p. :
|b ill. (chiefly col.) ;
|c 23 cm.
|
| 504 |
1 |
4 |
|a Includes bibliographical references.
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| 505 |
1 |
4 |
|a The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
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| 650 |
1 |
4 |
|a Marketing
|x Management
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| 650 |
1 |
4 |
|a Communication in marketing
|
| 952 |
|
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|a GrThPMO
|b 59b018d16c5ad17d7e5ae523
|c 952a
|d 9528
|e HF5415.13.R87 2010
|t 7
|x m
|z Books
|
