Qualitative research : good decision making through understanding people, cultures and markets /

Main Author: Keegan, Sheila
Format: Book
Language:English
Published: London : Kogan Page, 2009.
Subjects:
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008 090512s2009 enka b 001 0 eng
020 |a 9780749454647 (pbk. : alk. paper) 
040 |a DLC 
050 |a HF5415.2  |b .K36 2009 
082 |2 22  |a 658.8/3 
100 1 |a Keegan, Sheila 
245 1 |a Qualitative research :  |b good decision making through understanding people, cultures and markets /  |c Sheila Keegan. 
260 1 |a London :  |b Kogan Page,  |c 2009. 
300 1 |a xii, 260 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references (p. [252]-256) and index. 
650 1 |a Marketing research 
650 1 |a Qualitative research 
952 |a GrThPMO  |b 59b018746c5ad17d7e5ae403  |c 952a  |d 9528  |e HF5415.2.K36 2009  |t 7  |x m  |z Books