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20171111230020.0 |
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090513s2009 enka 001 0 eng |
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|a 9780749455477
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|a DLC
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|a HF5415.2
|b .K245 2009
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|2 22
|a 658.8/3
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| 100 |
1 |
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|a Kaden, Robert J.
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| 245 |
1 |
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|a MORE guerrilla marketing research :
|b asking the right people, the right questions, the right way and effectively using the answers to make more money /
|c Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
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| 260 |
1 |
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|a London :
|b Kogan Page,
|c 2009.
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| 300 |
1 |
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|a xviii, 349 p. :
|b ill. ;
|c 25 cm.
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| 500 |
1 |
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|a Includes index.
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| 505 |
1 |
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|a Marketing research - why should you care? -- Setting research goals and objectives -- What guerrillas can learn from large-company research -- How to get started -- How to set a research budget -- Using research professionals -- How much research should you do? -- The research plan -- Secondary research -- Brainstorming and other ideation processes -- Focus groups and qualitative research -- Research into emotions -- Surveys and quantitative research -- How to conduct surveys -- Writing questionnaires -- Customer satisfaction research -- Sampling -- Organizing data -- Statistical techniques -- Telling the story : analyzing survey results -- Putting results into action -- The future of marketing research.
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| 650 |
1 |
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|a Marketing research
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| 650 |
1 |
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|a Small business
|x Management
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| 650 |
1 |
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|a Success in business
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| 700 |
1 |
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|a Linda, Gerald.
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| 700 |
1 |
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|a Levinson, Jay Conrad
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| 952 |
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|a GrThPMO
|b 59b018736c5ad17d7e5ae3b7
|c 952a
|d 9528
|e HF5415.2.K245 2009
|t 7
|x m
|z Books
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