Global marketing management /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2011.
|
| Edition: | 5th ed. |
| Subjects: |
Table of Contents:
- 1. Globalization
- 2. Global economic environment
- 3. Financial environment
- 4. Cultural issues and buying behavior
- 5. Political and legal environment
- 6. Global marketing research
- 7. Global segmentation and positioning
- 8. Global marketing strategies
- 9. Global market entry modes
- 10. Global product development
- 11. Marketing products and services
- 12. Global pricing
- 13. Communicating with the world consumer
- 14. Sales management
- 15. Global logistics and distribution
- 16. Export and import management
- 17. Planning, organization and control of global marketing operations
- 18. Marketing in emerging markets
- 19. Global marketing and the Internet.