Techniques of persuasion : from propaganda to brainwashing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Baltimore, MD :
Penguin Books,
1963.
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| Subjects: |
Table of Contents:
- 1. Propaganda and communications
- 2. The formation of attitudes
- 3. The changing of attitudes
- 4. Psychological warfare
- 5. Political propaganda
- 6. Propaganda and the mass media
- 7. Advertising and industry
- 8. Scientific mind-changing
- 9. The nature of religious conversion
- 10. Confessions and indoctrination
- 11. Brainwashing
- 12. Conclusions.