Smart green : how to implement sustainable business practices in any industry and make money /

Main Author: Estes, Jonathan
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2009.
Subjects:
Table of Contents:
  • The green rush
  • Taking the first step : becoming aware
  • Defining a smart green company
  • Smart green strategic planning
  • Measuring sustainability outcomes
  • Marketing green
  • Building smart green companies
  • Smart green leadership.