Description: Contemporary advertising /

Main Author:	Arens, William F.
Other Authors:	Weigold, Michael F.,, Arens, Christian
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, c2009.
Edition:	12th ed.
Subjects:	Advertising

Physical Description:	xlii, 724 p. : ill. (chiefly col.), maps ; 29 cm.
Bibliography:	Includes bibliographical references (p. 668-686) and indexes.
ISBN:	9780073381077 (alk. paper) 0073381071 (alk. paper) 9780071284790 (international ed.)